Entrepreneurship seems to be an attractive make segment worth diving into. Experiences from people who traded in their day jobs for a craft brewery business are very interesting. The beer industry is not for those who do not have the fashion for it. For a fact, it does take several years before you get yourself firmly on your feet. This article is a guide to aspiring brew masters and is based on the experiences of a Rare Beer Club brew makers.
Planning and Patience
Beginning a brewery directly from scratch takes an incredible amount of time and money. Writing up your business plan, raising money and equipment is just the first phase. It might still take close to two years before it begins to run. Everything in the company costs three times more and any period budgeted for will take thrice as long. This arises from the sheer volume of paperwork that is vested in operating a business in highly regulated and taxed industries throughout the country.
Always have a Capital Cushion
Consumers of beer form strong attachments to certain beer brands. This bonds and attachments are manifest of brand loyalty schemes and other techniques employed by established brewers to maintain their sales streams. As a new entrant into the market, you will brace for long waits before getting your hand on expensive equipment. Figuring how best to transport your beer to the market is another area worth considering.
Do not be Frugal
The craft business requires an incredible amount of capital. This means the profitable brewers are forced to pour most of their excess earnings back into their operations. For instance, you might add more fermenters to meet market demand, expand the floor room to accommodate more people or machines or employ more part or full-time staff. The business is one of fixed investment, meaning you are hardly ever done. If you do not give into your business control, then raise a significant amount of capital that will see you succeed rather than accept outside control.
Matters of Quality
Craft beer is a highly competitive space, meaning you have to be tough to succeed. Craft beer simply described are small, independent and traditional beer brands which appeal to niche markets. Increased competition brings about the urge to make beer people want to drink. To succeed in this industry, ensure your beer is that which people want to consume. Quality should be key above everything. The most successful breweries in this market are those that deliver on the business and quality fronts. Looking at the market statistics, it proves there is a lot of room for growth.
Do your best to get people drinking your beer from the start. Always pour it in front of people or give them free samples. Most investors will invest more money in something that has a good taste. The local bar will devote more of their taps to your beer if it can attract more drinkers. Move it around to outdoor events and pastries. Even set up booths at farmer markets and give free samples if you have to.